Brand Mission Storefront
Year 2 of Industrial Design Engineering
The Hague University of applied sciences 2022
Semester: Design Aesthetics and Perception
Client: Brand Mission
We redesigned the storefront of the fashion retailer Brand Mission with the goal of attracting the attention of passers-by while also expressing the store’s value.
Problem statement: In order to persuade more people to shop sustainably we must re-design the shopping journey of Brand Mission in a way that is informative and engaging while promoting sustainable clothing as a status symbol that links wearers to a community of future-caring people.
Our process
Expo 2022
At the end of the project, we got the opportunity to demonstrate our design to our client during a university expedition. A video of the model and an explanation video is included below.
Photo of model
Video of model
Expo poster
